| SEARCH ENGINE OPTIMIZATION (SEO) |
|
Highlights of Search Engine Optimization
By optimizing and achieving top placement, you will
benefit the following:
» Higher Visibility of your Website on the Internet
» Higher Search Engine Ranking or Positioning of your Website in the Search Engines
» Increase Highly Targeted Traffic
» Increase Number of Leads
» Increase Number of Customers
» Increase Sales |
Two type of Search Engine Listing:
| |
SEO |
SEM |
| Name |
Search Engine Optimization |
Search Engine Marketing |
| Listing |
Organic Listing |
Paid Listing |
| How to do that? |
The process of designing and updating a website such that it is likely to show up in organic listings for relevant user queries.
|
Off-site or paid marketing activities
» Google Adwords.
» Exchanging links with other sites
» Buying links from other sites or directories
» Paid inclusion in smaller search engines. |
| Advantages |
» Low cost: no money to search engines
» Users 80% more likely to click
» High positions can last long into future
» Perceived as a quality endorsement
|
» Listing is guaranteed and instant
» Flexible, allows for trial-and-error
» Search Engine provides reporting
» Geo-targeted |
| Disadvantages |
» Time required before results appear
» Difficult for highly competitive phrases
» No guarantees
» Can’t fully control text that appears in results
|
»Costly: both initial & ongoing costs
»Users 80% less likely to click
»Requires close (typically daily) management
»Competitors with deeper pockets can outbid you
|
Position of Organic listing and paid listing in google
A
Search Engine Optimization would consist of the
following 3 phases:
The
most important part of the Search Engine Optimization
is identifying the proper keyword phrases to target.
We will have a brainstorming session where we gather
keyword phrases that you think your customers are
looking for. Our team will take this information
and determine the total number of monthly searches
for a particular phrase and research the competition
to see if it is a worthwhile phrase to target. We
will share our findings with you and work to determine
a final list of keywords.
Once
we have decided on the appropriate keyword phrases
to target, we will begin the optimization of the
site. During this important stage our team will
work closely with you to create perfectly optimized
content that will perform well in the search engines.
Once
the optimization is complete our team will manually
submit ALL of the pages of your site to the most
popular search engines. We will not use the automated
"Submit your site to 10,000 Search Engines"
programs that tend to get your site banned for spamming.
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