Many search engines weigh the data in your title more heavily than other data in your page. Make sure that your title has keywords that represent your site effectively. For the most part the title should be short but always include your keyword(s). This is an important factor for search engine optimization.
Another important factor in search engine optimization is to use the meta-tag description and meta-tag keywords on every page of your site that you want the search engines to index. If you don't want a page indexed, then try the robots exclusion tag. The robots.txt exclusion protocol has more support with spiders.
Write great content using your most important keywords prominently throughout your website. Visitors who read the great content will link to your website and recommend it to others. Content is the most significant factor in search engine optimization.
If your keywords are not suitable to your website there will be no search engine optimization. Always go for those keywords which are relevant to your website, otherwise you will get irrelevant traffic. Always do keyword planning on both the search engines and directories to determine the best set of keywords and keyword phrases your target audience uses.
This also a key factor in search engine optimization. Always put alternative text in your graphic images that clearly describes the graphic image and use your keywords whenever possible. Do not put text in a graphic image that has nothing to do with your web page.
Frame pages always create problems in the search engine optimization process. Most search engines simply cannot index a frame page. Consider frames as a big 'GO AWAY' sign. If your site does use frames, doorway pages are ideal for better rankings.
Don't try to fool the search engines
This can be your biggest mistake, people come up with ways to 'fool' search engines, and they can work for a little while... sometimes. But the search engines catch on and write routines that penalize sites that use this practice. Examples of this include, but are not limited to: repeating keywords over and over; using invisible text (white text on white background); using very small text to jam the keywords in a small area etc.
Keep the important content near the top of your pages
The actual text on your website is very important. Search engines(spiders) read this to determine rankings. Some engines will place a higher rating of importance based on where they find the text in your page. Closer to the top is usually better. But having keywords throughout your page develops a "theme" and that too is important.
Don't stuff the top of your pages with data the engines can't read
As with the last example, something higher up in your page can be more important that something further down. Therefore, HTML formatting, images, scripts, etc. toward the top of your page can result in lower ratings.
Website Content should be your #1 priority
The most significant key area in the complete process of search engine optimization is relevant text. Your quest for high placement must start with a good website. It is important to have a lot of text describing what you do. Use your keywords in the content, but don't repeat them over and over again. Many search engines rate sites based on 'keyword density'. This is usually a formula that looks at META Keywords, words in your TITLE, words in a paragraph’s text, words in links to other pages, and even words in the 'ALT' text on your images. They will even look at different forms of your keywords. For example, if an important keyword for you is 'FISH', the word 'FISHING' in the body of your document will raise the confidence in the word 'FISH' on some engines.
Keep your site updated
Make sure that your site is up to date. No one likes to go to a page that never changes or that is very out of date. Make sure that the data in your page portrays the message that you want to send. Check the links on your site every now and again. Make sure the links are still active. Dead links are not only an inconvenience for the visitor, but can also negatively influence your search engine optimization process and rankings.
Don't go image crazy
We all have seen pages that are almost all images. Usually they are the most beautiful sites. After all, your artist can make beautiful screens that display your content in the most eye-pleasing way. However, the search engines don't have eyes. They don't see the beautifully formatted text in your image. All they see is 'yourimage.jpg', and 'yourimage.jpg' doesn't go far in terms of content and relevancy.
Links to Other Pages
We can't emphasize enough the importance of links in the search engine optimization process; both from your page to other pages, and from other pages to yours.
First consider links on your pages
When many search engines see links, they consider your site more 'real'. It also gives the search engine spiders a place to go. Make your links meaningful. Make sure they relate to what you do (and keywords that are important to you). You can't have too many links on your pages.
Links from others websites
Some search engines place a very heavy rating of importance on how many other sites in their index have links to your website. Think of it for a second. If you knew that a company was only linked by one website, versus a company that was linked by a thousand websites, which one would you consider more important? If you were a search engine, you would surely try to link the more important ones first. You should also consider this method as a key for the search engine ranking process.
This is where patience comes in again
It can take some time to get a ton of links to your website. We help quite a bit here; the fact that we submit to so many sites will help you get a great head start in this area! This will also result in a “good” search engine optimization process.
Consider Banner Ads
These are a very popular method of promoting your website. They are the little rectangular Graphic that you see near the top or bottom of some popular web pages. If you click on them, they transport you to another website. You can make your own banners using one of the many "banner creating" websites. Most offer free banner making. You can make a page on your website saying reciprocal links, where you can exchange the banners with others sites which will result in excellent results in the search engine optimization process.
Highlights of Search Engine Optimization
By optimizing and achieving top placement you will
benefit the following:
» Higher Visibility of your Website on the Internet
» Higher Search Engine Ranking or Positioning of your Website in the Search Engines
» Increase Highly Targeted Traffic
» Increase Number of Leads
» Increase Number of Customers
» Increase Sales